You have probably had some partners who weren't so much up for a hug, but were totally down to cook you food, or do you favors.
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Make sure you both understand that this is something to be taken seriously — if one of you has to cancel, it should be for a very good reason.
Most of the time, it's a physical thing.
If there's a major lack of affection going on, try to get to the bottom of the issue, while also being open about your expectations.
The 5 Love Languages:
By letting yourself really relax into each other, the atmosphere will lighten.
For example, it can be a peculiarity of his personality.
In this way, you will show your boyfriend what you like most of all and what you need from him.
These small signs of affection have big feelings behind them.
If he is still not affectionate, re-think the relationship.